Music Magazine - Mixmag

Mixmag is a leading music magazine dedicated to clubbing and dance music, set up in 1982 and has a readership of 304, 000. The magazine focusses on dance/club events, as well as music reviews and artist features, targetting people who enjoy club music and the dance culture, and claims to have created the words 'superclub' and 'triphop' . The magazine is a monhtly edition and supplies readers with a mix CD of different artists/ djs.

The magazine, having launched in 1982, was relaunched in 2006, with a new design set to target both males and females and an older readership than previously. The editor of the magazine had said it's previous focus was "on a young, committed hardcore nutter clubber, but is now a magazine for the entire world of dance music." Mixmag covers a wide range of dance music, targetting audiences who like "hard boshing music", chill out music, or people who like to keep in touch with the music but have grown out of clubbing.

According to Mixmag, the UK dancescene has "grown up", reconnecting with it's roots in glamour and underground, and so the magazine is committed to new music ranging from electronica to house urban providing a guide to its cultured/elitist readers on great nights out.

Mixmag describes its readers as 'the leaders in clubbing' who are the first at 'cool new clubs', 'informed about the top djs' and 'are the biggest downloaders of music in the UK'.