Ras Kassa, also known as The Guru, is the first Jamaican music video director, working with artists such as, Damian Marley, Willie Nelson and Gentleman. Ras Kassa was born in Jamaica in 1974, and always had a keen interest in art, considered a gifted painter, which reflects his creativeness in the music videos he directs. He describes that the best part of making a music video is "going into the fountain of creativity after listening to the song.", explaining that he listens to the instruments for inspiration.The video he created for Damian Marley's 'Welcome to Jamrock', which he edited and coloured himself, was an international success and is now studied in universities in North America and the Carribean. Ras Kassa is a creative director, well known for his 'feral directional style', vibrant emotion and maintaining the reggae culture in his videos.
No comments:
Post a Comment