Music video director, Nima Nourizadeh has a very different style to Ras Kassa, and one of the latest videos he has worked on is Mark Ronson feat. Lilly Allen 'Oh My God', where Lilly Allen is a digital character. Nima, like Kassa, had always been interested in art, and also enjoyed photography, and from a young age had wanted to work within the creative industry. Nima approached production companies with a showreel of his various works and started working on low-budget tracks, which led him to setting up his own collective with two of his friends and signed with production company, Partizan, who later signed Nima on as a solo director. He describes his work as 'diverse', where people tune into his ideas, rather than a style, provided with a blank canvas when he listens to songs and opens Nima up to different types of music.
Nima's work on the Mark Ronson video combines animation with live action and is a unique style to him, which he also uses in Hot Chip's video 'Colours', which is entirely CGI.
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